Grits Film

In this campaign I have chosen to portray an organisation's identity and brand through the value their users feel. I designed the entire product based on one thing; 'Freedom'. I told the story of how freedom is the ability to be who you are, and in these portraits each person will tell you about parts that makes them feel like themselves. For Jonas, it is having a sense of community, for Rudi it is fatherhood and for Kathrin it is the ability to stay in movement. They will tell you how 'Mein Grundeinkommen' has made it possible for them to enhance that part of their lives and essentially feel like free individuals. 

 

Freedom is the frame from within we understand the value of Mein Grundeinkommen. Freedom is the intimate story of a human being, and it is also a future political outline of broader perspectives in a shared society. Each person's freedom is an opportunity to highlight different sub-themes and connect the brand with other nuances of the organisations key areas. Communication starts with something specific. A choice. Tuning in on one emotion does not mean less is communicated. It means that the story has a house, from where new stories can be build and told endlessly.  

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                                             Written by Grit. 

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